The Scale Up Project
The podcast built specifically for construction, home-improvement and contractor business owners ready to take their business to the next level. Hosted by Charlie Bramble, Founder & CEO of Rainmaker Remodel—a full-stack performance growth agency —each episode delivers real-talk insights and unconventional (but proven) strategies to help you grow smarter, faster, and stronger. From marketing tactics to system automations, lead gen, sales strategies, and streamlined operations, it’s all here—practical, powerful, and built for the way contractors and construction businesses actually work.
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Episodes
5 days ago
5 days ago
Sick of chaotic job sites, shrinking profit margins, or not knowing where the money’s going? In this episode, Charlie sits down with Eric Fortenberry, founder of JobTread, to break down how smarter systems, better pricing models, and the right leadership mindset can radically transform your home improvement business.
Learn how Eric took a struggling $5M company to $8M in one year—with a 43% increase in gross profit—by fixing the fundamentals most contractors overlook.
In This Episode:
(0:00) Intro: Who is Eric Fortenberry?
(2:10) From Finance to Construction: Eric’s unconventional journey
(4:50) The $800K mistake hiding in your books
(8:40) Why margin ≠ markup—and how that’s killing your profit
(12:00) The three pillars of scalable systems
(18:30) The real cost of poor project management
(26:00) Why fixed pricing changed everything
(33:15) Standardizing chaos: Can you scale with variety?
(40:20) AI, CRMs & integrating with tools like Go High Level
(48:30) Hiring smart: When (and how) to build your team
(54:45) Eric’s top 3 growth levers for contractors
🔗 Links & Resources
Learn more about JobTread
Connect with Eric on LinkedIn
Connect with Charlie on LinkedIn
Book a free consultation — let’s map out your business’s next move.
Subscribe to The Scale Up Project and leave a review if you’re ready to build a business that runs as smoothly as your job site should.